
Retention is the New Growth.
Create Utility is a consultancy for eCommerce brands with subscriptions and recurring orders. We help you turn first-time buyers into loyal customers by designing retention strategies that make your product indispensable.
Growth is more loyal customers.
In most recurring-revenue businesses, a small group of loyal customers drives the majority of revenue. Yet retention efforts often chase everyone else - discounts, cart recoveries, win-backs. Useful, but shallow.
The real unlock? Growing the base of loyalists who power your business. That’s where retention becomes growth.